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Digital Marketing
What is PPC in Digital Marketing?
Pay-per-click (PPC) advertising is a cornerstone of many digital marketing strategies and for good reason. It offers instant visibility, budget flexibility, and measurable outcomes. If you’ve ever searched for something on Google and clicked a sponsored result, you’ve interacted with PPC.
Digital Marketing
How Digital PR Fits into Your Digital Marketing Strategy
Public relations (PR) has evolved beyond traditional media outreach to embrace a wider, more dynamic online presence. Digital PR is now an essential component of any digital marketing strategy, helping businesses boost their brand visibility, credibility, and search engine rankings.